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Pepsi To Announce Its Newest "Pop Star"

Source: PAB News, October 4, 2012

After Months of Nationwide Taste Auditions, Pepsi Will Introduce Pepsi X, The Pepsi with THE X FACTOR

PURCHASE, N.Y., Oct. 4, 2012 -- On Thursday, Oct. 4, Pepsi will unveil its newest "Pop Star" in Pepsi X, The Pepsi with THE X FACTOR. This spring, Pepsi joined THE X FACTOR and embarked on "The Pepsi Flavor Audition Tour," giving contestants and fans at more than 20 locations in 15 cities, the exclusive opportunity to sample four new Pepsi flavors and be the judge of which one earned the right to be called Pepsi X. With more than 15,000 contestant and fan votes captured, one limited edition Pepsi flavor will be crowned as the nation's next "Pop Star," Pepsi X, on THE X FACTOR airing Thursday, Oct. 4 (8:00-10:00 PM ET/PT) on FOX.

"Our partnership with THE X FACTOR has given us the opportunity to further engage with our passionate consumers, and continue the Pepsi legacy of supporting aspiring musical talent," said Eric Whitehouse, director of marketing for Pepsi. "With Pepsi X, we put fans in the judge's seat – giving them the power to select our next limited edition flavor – the Pepsi with 'THE X FACTOR.'"

Tune in Thursday, Oct. 4 (8:00-10:00 PM ET/PT) on FOX to find out along with THE X FACTOR judges which flavor was chosen. Pepsi X will be available in 12-packs, 2-Liters and 20oz bottles wherever Pepsi is sold while supplies last beginning Oct. 8.

Follow Pepsi on Twitter.com/Pepsi, join the conversation with @pepsi on www.pepsi.com and be part of our live THE X FACTOR viewing parties on http://www.pepsisoundoff.com #SoundOffNow.

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