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PepsiCo adds trending flavors to 1893 craft soda line

PepsiCo is adding Citrus Cola and Black Currant Cola varieties to its 1893 line of craft sodas, which the company aims to promote with a new integrated marketing campaign. "The elevated palate is craving grapefruit and black currant as trending flavors," said Senior Director of Marketing Stacy Taffet. Read full story.

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