Pepsi-Cola of La Crosse proudly supports the La Crosse Fitness Festival. To learn more about this event or to register for any of the races, visit lacrossefitnessfestival.com.

The Festival Foods La Crosse Fitness Festival is a two-day celebration that gives area residents and visitors from across the country an opportunity to enjoy active, aerobic outdoor events amidst the breathtaking natural beauty of the Mississippi River Valley. The wide range of activities--from a full marathon to a 5-kilometer walk, youth events and cycling events--offers challenges to both experienced and novice athletes of all ages and fitness levels. Proceeds from the Festival Foods La Crosse Fitness Festival are donated to the St. Clare Health Mission, Youth Enrichment Association, and Special Recreation La Crosse.

Pepsi-Cola of La Crosse is a proud sponsor of Riverfest. Through button sales, Riverfest contributes over $60,000 annually to community organizations whose members volunteer as well as the charitable groups who receive donations. We're proud to be a part of this community celebration!

Riverfest brings 5 days of entertainment, great food and family fun that celebrates and honors the best of America, its patriotism, the brave men and women who serve or have served, and the liberty and freedom that makes it great. Join in the fun July 2 - 7, 2012. Visit riverfestlacrosse.com for more details and a fun schedule of events and entertainment. 

Pepsi-Cola of La Crosse is proud to be a supporter of Gundersen Lutheran Medical Foundation Steppin' Out in Pink breast cancer fundraising walk. We're helping to raise awareness and money to help find a cure for breast cancer so future generations don’t have to.

You probably know someone touched by breast cancer - your mother, sister, wife, co-worker or maybe even you. Each year thousands of individuals participate in the non-competitive fundraising walk for all ages and abilities. In 2011, a record breaking 5,400 walkers stepped out with family and friends to support those whose lives have been changed by breast cancer and raised over $385,000. Get ready to step out September 8, 2012. Visit gundluth.org/steppinout for details as they become available.

Since the beginning, Oktoberfest has been more than just another festival to those involved. The "Founding Fathers" were all active members in the La Crosse and surrounding communities and successful business owners. Oktoberfest has and continues to mark the perfect combination of celebrating German heritage and giving back to the La Crosse coulee region. Pepsi-Cola of La Crosse actively supports the festival and it's mission to give back to our local community!

2012 Oktoberfest
Friday, September 28–Saturday, October 6

Vsit the Oktoberfest website for more information.

The mission of Rotary Lights is to feed the hungry of the Coulee Region. Pepsi-Cola of La Crosse believes in this mission and extends it's support to this yearly holiday tradition. 

Rotary Lights is an annual cooperative effort among the area's eight Rotary Clubs and numerous other non-profit groups and volunteer organizations. This annual display began in 1995 and has grown to nearly 200,000 visitors per year. Admission is free but visitors are encouraged to make voluntary monitary or non-perishable food contributions. Eight area food pantries have shared the donations from this event.