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La Crosse, WI

Giving Back


Pepsi-Cola of La Crosse is a proud sponsor of Riverfest. Through button sales, Riverfest contributes over $60,000 annually to community organizations whose members volunteer as well as the charitable groups who receive donations. We're proud to be a part of this community celebration!

Riverfest brings you entertainment, great food and family fun that celebrates and honors the best of America, its patriotism, the brave men and women who serve or have served, and the liberty and freedom that makes it great. Visit for more details and a fun schedule of events and entertainment. 

Rotary Lights

The mission of Rotary Lights is to feed the hungry of the Coulee Region. Pepsi-Cola of La Crosse believes in this mission and extends its support to this yearly holiday tradition. Mark your calendars, Opening Day is always the Friday after Thanksgiving with the parade starting from downtown at 5pm. The lights are then shut off for the final time after the New Year's Eve late fireworks show.

Rotary Lights is an annual cooperative effort among the area's eight Rotary Clubs and numerous other non-profit groups and volunteer organizations. This annual display began in 1995 and has grown to nearly 200,000 visitors per year. Admission is free but visitors are encouraged to make voluntary monitary or non-perishable food contributions. Eight area food pantries have shared the donations from this event.

Steppin' Out In Pink

Pepsi-Cola of La Crosse is proud to be a supporter of Gundersen Lutheran Medical Foundation Steppin' Out in Pink breast cancer fundraising walk. We're helping to raise awareness and money to help find a cure for breast cancer so future generations don’t have to. Walk with family, friends, co-workers or on your own to honor survivors and remember loved ones. This non-competitive fundraising walk is for all ages and abilities. Proceeds raised primarily fund the breast cancer research initiatives at Gundersen Medical Foundation but a portion is also dedicated to providing assistance to breast cancer patients in need,subsidizing mammograms for the uninsured and underinsured patients in our region and lending support to the services of the Center for Cancer & Blood Disorders and Norma J. Vinger Center for Breast Care. Visit for details.


Since the beginning, Oktoberfest has been more than just another festival to those involved. The "Founding Fathers" were all active members in the La Crosse and surrounding communities and successful business owners. Oktoberfest has and continues to mark the perfect combination of celebrating German heritage and giving back to the La Crosse coulee region. Pepsi-Cola of La Crosse actively supports the festival and it's mission to give back to our local community!

Vsit the Oktoberfest website for more information.

La Crosse Fitness Festival

Pepsi-Cola of La Crosse proudly supports the Festival Foods Grandad Half Marathon. The Festival Foods Grandad Half Marathon is a two-day celebration that gives area residents and visitors from across the country an opportunity to enjoy active, aerobic outdoor events amidst the breathtaking natural beauty of the Mississippi River Valley. The wide range of activities--from the Grandad Half Marathon to a 5-kilometer walk, youth events and cycling events--offers challenges to both experienced and novice athletes of all ages and fitness levels. Proceeds from the Festival Foods La Crosse Fitness Festival are donated to the St. Clare Health Mission, Youth Enrichment Association, and Special Recreation La Crosse. To learn more about this event or to register for any of the races, visit